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Courier Article by Sean Davis
Sunday, February 6, 2011

Creativity and Hard Work Shall Rule the Day

IIn the coming era, creativity and ingenuity will win the day. With the opportunity for individuality growing worldwide every day, it is no wonder that modern society moves at a lightning pace. With a little knowledge, people of all generations can take a slice of the creative pie.

If YouTube provides no other progeny, then the web giant's greatest creation is the boom in the celebrity of the most unlikely of people. Sour face kids, crazy cats, and that guy named Fred; everyone is getting in on the act. In "iPhone Photography & Video for Dummies" Angelo Micheletti gives tips for maximizing one the most common of today's multimedia creators. With advice and information on the use of the iPhone camera this book gives great advice on squeezing the best out of such a simple, yet capable device.

Tips for maximizing one's return on their creative endeavors should always be well regarded, particularly when beneficial. In "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) the Engage Customers and Ignite Your Business" Ann Handley and C.C. Chapman explore what it takes to great creative content. By first listing the rules of content, the authors lay the groundwork for a solid take on how to make the most of your creative content. This is important if we are to make the most of our talents and abilities.

With this latter in mind, "The Procrastination Equation: How to Stop Putting Things Off and Start Getting Stuff Done" may be useful to many of the less motivated. According to Piers Steel, about 95% of us find excuses for not finishing our work in a hurry. Steel paints his readers a picture of man, hardwired for procrastination, living in a world full of distractions and the cost of this lack of motivation to the world. The author gives his solution to the problem by finding relevance in work and handling ones impulses and then applying it all to overcome their procrastination.

For some the pressure of succeeding is too great. In "Clutch: Why Some People Excel Under Pressure and Others Don't" New York Times Columnist Paul Sullivan looks to the heart of why some people succeed while others choke. From Pro Athletes to ER doctors, Sullivan looks at the conditions and abilities of those that succeed under pressure and recreates a formula he believes anyone can apply. In fact, he believes it is not innate but rather a learned skill. By looking to various instances of success, the author shows anyone recreate themselves in this image.

There are few series that can rival the Evil Genius collection of do-it-yourself for ingenious creation. With "Recycling Projects for the Evil Genius" the series continues its creative streak. Russell J. Gehrke presents several different projects that the worried citizen can take on to help with their eco footprint. From recycling plastics to creating more environmentally minded house hold agents, Gehrke gives many projects that readers of all ages can take on. This book is full of practical projects that not only take trash and make it useful, but also teaches about the chemistry and potential of things most of us take for granted.

We shouldn't take our time for granted, but rather work to achieve the dreams to which we wish to aspire. With solid advice from professionals, and a keen understanding of the make-up of the world around us, we can make more insightful conclusions that will lead us to the creations we have envisioned. Whether this expression is in our everyday work, or special occasions like Central Library's Teen Tech Week Contest, hard work and creativity can go a long way.