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eNewsletters

Business
The Leap: How 3 Simple Changes Can Propel Your Career from Good to Great

The Leap: How 3 Simple Changes Can Propel Your Career from Good to Great
By Smith, Rick
2009-09 - Portfolio
9781591842569 Check Our Catalog

Smith examines the commonalities among individuals who transcended their dull day jobs to launch truly extraordinary careers. …More

Walk the Walk: The #1 Rule for Real Leaders

Walk the Walk: The #1 Rule for Real Leaders
By Deutschman, Alan
2009-09 - Portfolio
9781591842781 Check Our Catalog

According to Deutschman, leadership really has only two elements: what one says and what one does. He also argues that most leader focus too much on words and not enough on setting an example. Here, the author profiles a wide range of leaders who always walked the walk. …More

Women, Work & the Art of Savoir Faire: Business Sense & Sensibility

Women, Work & the Art of Savoir Faire: Business Sense & Sensibility
By Guiliano, Mireille
2009-10 - Atria Books
9781416589198 Check Our Catalog

The bestselling author of "French Women Don't Get Fat" brings her delightful sensibility and practical advice to working women. …More

The Selling of the American Economy: How Foreign Companies Are Remaking the American Dream



The Selling of the American Economy: How Foreign Companies Are Remaking the American Dream
By Maynard, Micheline
2009-10 - Broadway Business
9780385520522 Check Our Catalog

Maynard presents a compelling, story-driven narrative about how foreign companies, despite the suspicion and unease many Americans harbor, are powerfully and positively transforming America's communities and economy. …More

Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers

Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
By Allen, Lawrence L.
2009-10 - AMACOM/American Management Association
9780814414323 Check Our Catalog

Chocolate. Sensuous and decadent, irresistible and just a little bit naughty. A natural match for . . . China? They say opposites attract, so perhaps it was only a matter of time before chocolate--which has held so much of the world in thrall for so long--would finally find its way to the legendarily severe cultural landscape of China. But introducing such a singular symbol of the hedonistic West to China is no small feat, as the chocolate-industry giants have found out over the last thirty years. Not only were these companies the conduit to, and self-appointed arbiters of, China's newfound taste for chocolate, they were among the pioneers whose first attempts in the evolving Chinese economy and marketplace resulted in any number of triumphs and failures. Advance Praise for "Chocolate Fortunes": "No consumer goods company can call itself 'Global' without having a meaningful presence in China: a must-win market for long-term survival! Lawrence Allen has the inside scoop on how our iconic chocolate brands fared within the rapid development of China's retail industry over the past thirty years. "Chocolate Fortunes" reveals lessons that aren't taught in business schools and that could apply to any consumer goods company that ever struggled with, or dreamed of, success in the world's biggest market!"-- Michael Wong, Regional Vice President-Asia Pacific, Wm. Wrigley Jr. Co. (retired) "With a balanced focus on business, culture, and history, Lawrence Allen explains successes and failures in adapting global strategies in China's complex market in a way that redefines 'think global, act local.' "Chocolate Fortunes" is a must-read for today's international executive seeking to understand China." -- William Tung, Vice President of International Sales and Operations, Columbia Sportswear ""Chocolate Fortunes" provides a fascinating and entertaining account of chocolate companies' ventures into China and how they faced the opportunities and challenges there. With a clear understanding of the vital human element required to succeed in China, Lawrence Allen offers critical observations for any company engaged in or about to explore the China market. It is required reading for our global team of professional consultants." -- Joanne and Scott Ulnick, Managing Partners, Ducker Worldwide, Strategic Market Research and Consulting …More

The Power of Respect: How You Can Benefit from the Most Forgotten Element of Success

The Power of Respect: How You Can Benefit from the Most Forgotten Element of Success
By Norville, Deborah
2009-10 - Thomas Nelson Publishers
9780785227601 Check Our Catalog

Bestselling author and journalist Norville researches the importance of respect in our daily lives and in society as a whole. Covering essential issues that surround this easily overlooked and forgotten virtue, Norville reminds readers that respect is key to a successful life. …More

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