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A More Beautiful Question
A More Beautiful Question
by Warren Berger
"The Harvard Business Review looked at 300 of the most creative, successful executives in business and found that they shared a number of tendencies and characteristics, but one stood out at the top of the list--they all were master questioners.It's not necessity, but a question--a "beautiful" question--that is the mother of invention. The world's leading innovators, inventors, business entrepreneurs, and creative minds, seem to be exceptionally good at asking questions. For some, their greatest successes--their breakthrough inventions, hot startup companies, the radical solutions they'd found to stubborn problems--could be traced to a "beautiful" question, or series of questions, they'd formulated and then answered. Innovator and writer Warren Berger, who's been asking questions his entire life, brilliantly captures these innovative query-makers to try and determine what makes a question particularly beautiful, from Tim Westegren wondering how to "map the DNA of music," a project that would grow into the wildly successful Pandora internet radio service, to Abby Brown, creating a school desk with a raised seat as she thought about how she could accommodate some fidgeting students. As A More Beautiful Question will illustrate, whether we're solving tough personal or professional problems, rejuvenating businesses, or schools, or government, or re-inventing the ways we live... it all begins with asking the right questions"-- Provided by publisher.
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